Open to London hybrid roles

Marketing communications & campaigns lead

I plan, write and deliver marketing that earns attention.

I'm James, a marketer with 4+ years' experience across campaigns, websites, editorial, events and CRM. I like doing the work and being able to show what changed afterwards.

See my work

James Mount speaking with an attendee at an industry event — Speaking with an attendee at an industry event

4+ yearsprofessional experience 8marketing disciplines 4different employers

Selected work / 2021—26

Six substantial pieces of work—and two early commercial wins.

Together they show the range of work I can own: acquisition, campaign creative, websites, editorial, events, training, CRM and reporting.

01 / Audience campaign

Natural Cement Ireland webinar campaign.

A coordinated campaign for contractors, consultants and specifiers that generated 109 registrations and 65 live attendees.

The brief

Build an audience for a specialist technical webinar, with a particular focus on Ireland, without relying on one announcement and a reminder the day before.

What I did

I planned the campaign, wrote and designed the content, built the email sequence, organised partner and staff amplification, managed the event logistics and planned the follow-up.

616registration-page views

109registrations

65attendees

59.6%registration-to-attendance

02 / Website, content & design

Website and content growth at Natural Cement.

I used customer projects, technical expertise and campaign ideas to give the website a steady flow of useful, measurable content.

Campaign design

A three-part visual series from a wider sustainability campaign. I built the creative system in Canva and adapted the message across social, website and email.

Natural Cement graphic stating Material choice matters — Materials choice / sustainability campaign

Natural Cement graphic stating the lowest-carbon buildings are those already standing — Refurbishment / sustainability campaign

Natural Cement campaign graphic about backing sustainability claims with technical evidence — Technical proof / sustainability campaign

1,186%YoY sessions

376%YoY page views

131%contact-page sessions

75%training-page sessions

Content and SEO

Customer projects became search-led case studies instead of sitting in folders. I improved product and support information, maintained technical SEO and fixed theme and navigation problems myself.

Reporting

I connected social and email activity to the website through UTMs, campaign tracking and monthly reporting. That made it easier to see which work brought people to enquiry and training pages; direct traffic also rose by 31% year on year.

WordPress theme code being reviewed and edited — WordPress and SCSS maintenance carried out in-house

Figures taken from internal GA4 and monthly marketing reports.

03 / Earned media

Four bylined features in trade publications.

I researched and wrote articles on heritage, marine repair, sustainability and material performance for national and international publications.

World Cement article titled Submerged Sustainability Solutions, credited to James Mount — World Cement / December 2025

Concrete magazine feature titled Arbroath Harbour Repair, credited to James Mount — Concrete / November 2024

4bylined national and international features

04 / Events & commercial planning

A £30k events programme planned around outcomes.

I researched, pitched, negotiated and delivered more than 20 UK and international events, then reviewed the programme against leads, meetings and revenue.

James Mount engaging attendees at a Natural Cement exhibition stand — Live audience engagement

Marketing spend review showing £21.5k total spend, £10.4k low-yield and a reallocation proposal — Spend review and reallocation case

20+UK & international events

£30kprogramme managed

£70–80kmarketing-influenced revenue

£10.4klow-yield spend identified

My role covered the business case, booking, stand planning, suppliers, pre-event promotion, live content and follow-up—not simply turning up on the day.

A review of £21.5k in recorded activity identified £10.4k of low-yield spend. I used that finding to recommend a more focused mix of events, Google Ads and LinkedIn Ads.

Source: internal event attribution, pitches and spend review.

05 / Process & product

A CRM built around the way the team actually worked.

I proposed the project after seeing customer information spread across inboxes, spreadsheets and individual notes.

Natural Cement CRM dashboard showing customer records, system users, interaction logs and reports — Refined internal CRM prototype / 2026

The problem

Customer contacts, rates, preferences and interaction history were fragmented—creating inconsistent follow-up and operational risk.

What I did

I mapped the required user roles, records, interaction logs, categories, reminders and permissions. I then worked with University of Sheffield student developers and refined the interface around staff feedback.

91customer records8system users

06 / Training & audience development

Turning technical knowledge into a national CPD programme.

I found target organisations, secured bookings, tailored presentations, managed logistics and regularly delivered accredited sessions myself.

20+sessions delivered

120–160professionals trained

30CPDs and webinars booked YTD

Audiences

Specifiers, consultants, contractors and distributors—including teams from United Utilities, Irish Water, Severn Trent, JBA Consulting, Pell Frischmann, Devon & Somerset Fire & Rescue and Cardiff-based construction professionals.

What this proves

The programme combined lead generation with public speaking, technical translation and relationship building. Sessions were often delivered in person and adapted to the audience rather than treated as a standard sales presentation.

Earlier commercial wins

Commercial results from the start of my career.

Paid acquisition / Coastline Leisure

£500 → £165kBuilt the company's first paid campaign and connected £500 of spend to a £165,000 sale: a 33,000% return.

Email automation / Bob's Business

£0 → £8k+Built an automated email campaign with no media spend, generating more than £8,000 and creating a repeatable lead-generation channel.

Figures taken from employment records and campaign reporting.

Breadth across 4+ years

Built in very different businesses.

2024—present / Natural Cement

Marketing Coordinator → Marketing Communications Lead

Promoted into ownership of campaigns, website, editorial, events, training, budget reporting, CRM development and apprentice support.

2023—2024 / A. Watkinson Ltd

Luxury retail, ecommerce and hands-on content

Supported the digital modernisation of a fourth-generation York footwear retailer founded in 1904: website merchandising, SEO, paid advertising, social content, photography and customer experience.

2022—2023 / Coastline Leisure

Paid acquisition with direct commercial attribution

Planned the first paid advertising campaign and tied it to the largest single result in this portfolio: a £165,000 sale.

2021—2022 / Bob's Business

Email automation and cybersecurity content

Turned a zero-cost automated sequence into £8,000+ revenue while learning how to make specialist subject matter clear and useful.

About

A marketer who likes being close to the work.

I've spent the last four years working across campaigns, websites, editorial, events and customer communications. I'm comfortable moving between the planning and the practical work: writing the article, building the graphic, fixing the web page or standing on the exhibition stand.

My next move is into an industry I genuinely follow: sport, entertainment, games, television, film, books or media. I'm looking for a London-based hybrid role where I can bring the same range, but work on subject matter I care about personally.

View LinkedIn

Campaign strategy
Content & copywriting
Audience development
Events & experiences
SEO & web
Email & CRM
Paid social
Analytics & ROI

Recognition

Three awards signals—not just one.

BMF Young Achiever national finalist; highly commended for the Property Care Association's All Star award; and part of Natural Cement's Barnsley & Rotherham Chamber Excellence in Customer Service finalist submission.

Finalist announcement Public speaking & CPD proof Barnsley FC activation

Contact / London

I'm looking for my next marketing role.

Open to London-based hybrid roles in sport, entertainment, gaming and media.

mount436@gmail.com Download CV LinkedIn